Larger companies may have bigger marketing budgets, but solopreneurs have a secret weapon: the personal connection valued by today’s customers.
In fact, 71% of small business owners handle their marketing by themselves — but this comes with a variety of challenges — 49% of small business owners struggle when budgeting for their marketing initiatives, while 47% have trouble implementing the right tactics.
When managing your own business feels complicated, these three marketing tips for entrepreneurs help keep life simple.
STRATEGY ONE
Optimize your website for SEO and conversions
Your website is going to be the first point of contact for many customers, and gaining organic traffic is a great way to grow your audience in a low-cost way. But creating content can be time-consuming.
So how can you efficiently achieve maximum results?
Create a budget-friendly SEO toolkit
Search engine optimization (SEO) helps your website rank higher on the search engine results page (SERPs). Tools like Google Analytics, Google Search Console, as well as a platform for conducting keyword research, will help you monitor traffic to your site and capitalize on search trends.
Use link building to up your credibility
Google is more likely to promote websites and webpages that contain valuable and verifiable information. If you want a tried-and-true way to boost your rankings, try to secure trustworthy backlinks from up-to-date, authoritative sources.
Optimize your website’s performance
You can also improve meta tags to incorporate keywords. This means making sure titles, descriptions, and headers contain frequently searched-for terms. Other ways to enhance your site include ensuring an intuitive user experience, as well as making it mobile-friendly and testing various calls to action.
With this knowledge, you can build content for your site in whatever form is most impactful for your audience (blog posts, infographics, videos, podcasts and more).
STRATEGY TWO
Embrace email marketing for retention and growth
It may seem outdated, but email marketing still provides essential sales and marketing help for solopreneurs. In fact, 77% of marketers have seen an increase in email engagement over the last 12 months, and it remains a cost-effective way to stay in touch with your customers and nurture new leads. Add a sign-up form to your website so users know to subscribe for unique content, events, and offerings, and follow some simple guidelines:
- Segment your email list into separate audiences so customers receive content relevant to them
- Consider email solutions to help personalize messages as well as automate replies and campaigns
- Leverage “lead magnets” — such as free guides or exclusive opportunities — to grow your email list
- Spend time on your subject lines to ensure they’re compelling, descriptive, specific, and succinct
Low-cost tools like Titan Email let you streamline your business email workflows while also enabling you to land a bespoke email address that suits your domain name and your brand. Or, you can connect your custom domain and business email to Google Workspace and access its cloud-based suite of productivity tools.
STRATEGY THREE
Leverage social media for customer engagement
Social media marketing for solopreneurs is another great way to get your name out there that can be low cost, but high impact. Begin by researching which platforms your target audiences spend the most time, and focus on those. Then, take advantage of their unique tools to drive engagement — for example, rely on Facebook Marketplace for in-depth analysis or paid campaigns, and use Instagram Stories and Reels to drive quick and creative engagement.
Establish a posting schedule you can stick to, and make sure your content aligns with your expertise while speaking directly to audience pain points. You can understand these pain points by running customer feedback surveys and interviews, or by simply reviewing your social media interactions. Tools like Hootsuite can help you proactively schedule posts ahead of time, and they allow you to engage with followers by responding promptly to messages, as well as liking, sharing and commenting on other people’s posts, all from a single platform.
Ready to level up your marketing in 2025? Create the web experience your solopreneur business needs with Name.com.
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