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Social media is as popular as ever: Instagram has 2 billion monthly active users globally, while TikTok has surpassed the 1.5 billion mark. What’s more, social media is more than just a fun way to pass the time. As influencers and content creators have shown, platforms like Instagram, Facebook, and TikTok can serve as effective […]
Online shopping is bigger than ever: Revenue in the fashion market is on track to hit an impressive nearly $1.2 trillion by 2029 (Statista, 2024). There has never been a better time for fashion entrepreneurs to venture into e-commerce. With the right strategy and business model, you can build a successful online boutique—all you need […]
When running a website—whether it’s a blog or an online store—there are several metrics you can use to track your campaign’s performance and the effectiveness of your strategy. One key metric to monitor is the conversion rate, which represents the percentage of visitors who take a desired action, such as making a purchase, subscribing to […]
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