Registering ccTLDs offers another way to protect your online identity, as well as your business’ identity. We all know how important it is to protect our personal identity. The same should be true when considering the identity of your business or trademark online. Your assets are important whether in the form of a bank account or a domain name, and they need to be protected. When you register your trademark in a ccTLD domain, you are taking one more step to protect what is critical to you and your livelihood. By purchasing your trademark in a ccTLD, you do not have to worry about a competitor acquiring that name. Think how much easier it is to be the original owner instead of attempting to procure the domain from another party.