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If customers try to visit your site only to be intercepted by a bad actor or have their information compromised, it’s you they’ll view unfavorably. Fortunately, you can prevent it:

Domain name security is table stakes for protecting your customers and your brand (you also have to ensure you’re not mistaken for a fraudster yourself). Here are three ways to boost your domain name protection and legitimacy in the market.

The creator economy, consisting of independent brands built by enterprising individuals, generates some $250 billion in activity — and it continues to grow. That’s a lot of people jockeying for attention, and you have to be strategic to stand out.