Whether you live stream to thousands of viewers each night on Twitch or just use Facebook Live to show grandma and grandpa what you’re making for dinner, live streaming is the latest social media phenomenon, and it’s growing at a rapid rate. Businesses and individuals alike are now asking themselves how live streaming can be used to build their audience, promote engagement, and help them meet personal or business goals.

If you’re a live streamer, it’s time to take control and brand your channel. By forwarding a branded .LIVE domain to your live streaming channel you can take advantage of the following benefits.

Why .LIVE is the perfect live streaming domain

.LIVE promotes your brand

Your individual brand has a way of getting lost if it’s tacked onto the end of a lengthy URL. If you’re serious about growing your business and promoting yourself, putting your brand front and center is essential. Using a domain like yourbrand.live to promote your channel keeps your brand image front of mind.

If you’d like to spin off your live streaming brand into a standalone website, .LIVE offers a great solution for streamers as well.

It’s a simple call to action

Want to tell someone to tune in for your live streams? Asking them to look up your Facebook page, or offering them an unwieldy URL like www.periscope.tv/yourusername is not the most efficient way to ensure a new subscriber. Offering them a simple URL like yourname.live makes it easy for people to navigate to your channel, no matter the device they are on. A short .LIVE domain also makes for a simple call to action both during your live streams or while sharing your channel on other social media sites.

You can redirect a .LIVE domain any time you need

Social media can be a fickle thing, and it’s highly possible that your live streaming channel of choice could one day lose steam as other live streaming services gain speed. If that happens, it can be tricky to encourage your viewers to follow you to a new platform. Telling your visitors to keep up with your streams via a .LIVE domain can be a lifesaver in this kind of situation as your domain can be redirected to a new location at any time.

Big-name live streamers are already using .LIVE

From AJ Joshi to Joe Rogan, notable celebrities, businesspeople, and live streaming personalities are embracing the .LIVE domain. With these early adopters paving the way for future .LIVE users, it’s a real possibility that use of URL forwards to brand a social channel will soon become the norm. Using a .LIVE domain early in the game means you could help lead the way to a better, more navigable internet.

Now is the time to register your .LIVE domain

The .LIVE domain extension has been available for less than a year, but it’s already one of the most recognized New Domains out there. People are beginning to understand how powerful the .LIVE domain can be for branding efforts and are quickly registering domains that are applicable to them and their interests. Register yourname.live, yourbusiness.live, and/or yourchannel.live now to prevent someone else from registering them before you have the chance to.

Using our Forwarding Tools to connect a .LIVE domain with a live streaming channel is ridiculously easy. You can follow the instructions in this URL forwarding tutorial, and have your .LIVE domain up and working within a matter of minutes.