When you’re launching a new brand, there are certain boxes you need to tick. You’ll need a brand name, a logo, and a domain for your website, for example. But what about your brand’s mission statement?  This brief yet powerful sentence is more than just flashy buzzwords or unrealistic expectations. It’s a declaration of why […]

Facebook is the most popular social media network on the planet; nearly 3 billion people log in every month (Statista, 2024). Whatever you’re selling, you’ll find your audience on Facebook. But reaching your target audience and converting them into customers are two separate things. How can you craft ads that not only resonate with your […]

Scrolling through TikTok, it’s easy to get lost in an endless stream of viral dances, challenges, and life hacks.  But behind all the lights and props, have you ever stopped and wondered: “Just how much does TikTok pay?” Whether you’re a content creator who wants to learn how to get paid on TikTok or just […]