Although there are many domains registered by entities associated with Honduras, it is becoming increasingly popular in other facets. The .hn domain name presents a great opportunity for local and international companies wanting to represent their business in Honduras. Local domain names give your company a professional image, which demonstrates proof of your commitment to local customers. By targeting the local Honduran market, you can maximize your company's revenues.
If you have a trademark, you need to protect it. Protecting your identity, as well as that of your business online is just as important as protecting your personal identity. By registering ccTLDs you are taking one more step toward preserving your trademark. It is much wiser to be the initial purchaser of a domain, than attempting to acquire it after someone else has.
Another great use for ccTLDs is acquiring shorter names. It is near impossible to register common words in more prevalent domains such as .net or .com. It is much more likely to find these types of domains available in a ccTLD. Similarly, domain hacks are much easier to find in ccTLDs. They lend themselves quite well to domains such as autoba.hn or jo.hn.