How to make money from blogging: A step-by-step guide

Have you ever wondered if your blog could be more than a passion project? 

While many believe the “golden age” of blogging is in the past, that couldn’t be further from the truth. People still love to read online content, and as long as that demand exists, so will the need for bloggers.

The reality is that your blog has the potential to be a profitable business—if you know how to make it happen. From affiliate partnerships and digital products to ad revenue and more, follow this step-by-step guide to start turning your blog content into cash.

 

Why blogging is still a profitable venture in 2025

As of 2023, there are over 600 million blogs worldwide, with WordPress alone seeing more than 409 million readers each month.1 That may seem like a lot of competition, but it highlights an important point: Modern consumers are hungry for content.

In fact, readers look at an average of 49 blog pages per month, demonstrating just how much value people find in engaging content—even in 2025.

The reasons for this love of blogging can be summarized in a few points: 

• Content is still king, and search engines continue to prioritize high-quality writing.
• Expertise is always valuable, and authoritative voices will always stand out.
• Blogging offers several potential revenue streams, from sponsors to affiliate marketing.

 

Beyond the benefits, starting a blog is easier than ever thanks to user-friendly platforms and tools, like Wix Website Builder. And with the right strategies (like the ones below), anyone can learn how to make money blogging.

 

Step one: Setting up your blog with Name.com for maximum success

Whether you’re launching your first blog or your fifth, you’ll need a user-friendly platform to get started.

Name.com offers the perfect launchpad, partnering with website builders like Wix and supporting popular platforms like WordPress to streamline the creation process. With hundreds of professional templates to choose from (all optimized for mobile and desktop view), you can take the effort out of the setup phase to get started blogging ASAP.

Pro tip: Use Name.com’s domain name search tool to find a unique domain extension that grabs your audience’s attention. When you swap .com for options like .pro or .bio, you can really stand out from the crowd.

 

Step two: Choosing a profitable niche for blogging

Most successful blogs cater to a specific niche (a.k.a. a focused area). Doing the same will allow you to create more detailed, engaging content that speaks to your specific audience. However, selecting the right niche can be challenging. 

Here are a few strategies to help you decide on yours:

1. Think about your passions and expertise. What unique perspectives can you offer?
2. Research market demand with tools like Google Trends to find popular topics.
3. Analyze the competition to find any gaps in the market.

 

The sweet spot is where passion meets profit. So, choose a niche that not only excites you but also has the potential for sustainable, long-term growth.

 

Step three: Creating high-quality content that attracts readers and revenue

Again, content is king in the digital world. So, quality content—complete with engaging headlines, search engine optimization (SEO), and strategic posting schedules—is essential for a successful blog. 

Aim to develop a content strategy aligned to your unique audience with posts that deliver real value to keep them hungry for more.

 

Step four: Monetization strategies 

Now for the real question: How do you make money blogging? There are several ways, including: 

• Display advertising (such as through Google AdSense)
• Digital products (like e-books, courses, and webinars)
• Coaching or consulting services
• Membership sites or premium content

Many blogs use a mix of these monetization strategies. Think about your audience and content to decide which one (or ones) might work best for you.

 

Step five: Using affiliate marketing to boost blog income

Moving into 2025, e-commerce and online purchasing are only expected to grow. That’s why affiliate programs are so lucrative—they allow you to earn commissions on products you recommend to your audience. 

While it can be tempting to promote as many products as possible, aim to be strategic. Sprinkle the affiliate links naturally within your content, and only suggest products you’ve personally used or believe in. 

Keeping your audience’s trust in this way is a key part of how to start a blog and make money.

 

Step six: How to make money blogging with sponsored content

If your blog already has an established following, you can partner with big players in the same niche to boost your profits.

Consider reaching out to these brands with your blog’s statistics and audience demographics—this helps them see the value in collaborating with you.

 

Step seven: Leveraging Name.com tools to enhance your blog’s visibility

As you learn how to blog for money, you’ll want to think about the size of your audience and your overall visibility. 

Rather than rely on multiple tools across different websites to expand your reach, why not opt for an all-in-one solution? Name.com offers the perfect platform to boost your blog’s visibility, integrating seamlessly with best-in-class tools like:

• Google Workspace to stay organized and on top of your content calendar.
• Titan Email to communicate with your audience one-on-one and keep them updated about new posts. 
• Wix Website Builder to create an engaging, user-friendly website.

 

By streamlining your efforts with these tools, you can focus on what matters most: delivering high-quality content.

 

Name.com: The path to a profitable blog

In 2025 and beyond, blogging remains a lucrative venture—if you’re willing to invest time and effort into your content. 

By choosing the right niche, delivering real value to your audience, and diversifying your revenue streams, you’ll be well on your way to transforming your blog into a reliable source of income.

Partnering with Name.com also sets you up for long-term success, with best-in-class products that can help you establish an engaging and profitable blog. Use our domain search tool to secure a unique domain name that draws your audience in, build a custom site with our streamlined website solutions, and project professionalism with our easy-to-use email products. 

The Name.com platform is truly your all-in-one solution for building a blog that pays off.

 

Sources: 

OptinMonster. Ultimate List of Blogging Statistics and Facts (Updated for 2024). https://optinmonster.com/blogging-statistics/

Amazon Associates. Amazon Associates – Amazon’s affiliate marketing program. https://affiliate-program.amazon.com/