Are you a startup business? Here’s 3 reasons to choose .IO for your website

For a long time, .IO was the dark horse of domain names, making quiet but steady progress as it climbed the ranks of highly-demanded domains. Now, it’s one of the frontrunners in the domain space, and is the go-to for startups who are looking to establish an online presence.

Here’s why .IO domains are an excellent choice for startup businesses.

Availability

The internet has become a crowded space, and sometimes it’s difficult to find your desired domain when you use traditional domain endings. The domains may either be unavailable or come with a ridiculously high price tag. In fact, this has become such a big problem that many startups will change their business name if the domain they originally wanted is unavailable. A little ridiculous, right?

This is where non-traditional domain names come into play. There’s a lot less competition for names that are registered with the .IO domain, so you’re more likely to get your first choice of domains and a URL that is short and memorable.

Familiarity

Although most people are still unaware that there are hundreds of extensions you can now choose from, .IO is one of the domains that people tend to recognize. Chances are, they’ve seen credible websites use it before, so they’ll be comfortable visiting another website with a .IO ending. This extension especially resonates with the developer community (we’ll get to that in a sec), so it’s an ideal domain for anyone trying to connect with that audience.

Credibility

Even though .IO originated as a geo-domain for the British Indian Ocean Territory, it was adopted by developers to jokingly stand for Input/Output. But the joke caught on, and now it’s become a stamp of pride for developers and startup businesses who are part of the tech scene. By simply having a website that uses a .IO domain, you’re showing that you understand changing technology and embrace it—an important characteristic for any new business trying to get its foot in the door.