Trending products to sell online: stay ahead of the curve

Whether you’re entering e-commerce for the first time or looking to grow an established business, finding the right trending products to sell online is crucial. Consumer preferences and market dynamics are constantly evolving, and these shifts directly influence what customers choose to buy.

Staying up-to-date on emerging product trends is key to driving business growth. Up to 58% of consumers conduct research before making a purchase. (Statista, 2023) So, they are actively discovering new products and brands—and your online store can cater to them.

Below, we’ll cover some trending products to sell online—not just random picks, but items that are popular with customers right now.

What are trending products?

Trending products are items that are currently in high demand, often influenced by consumer interest, market trends, and viral popularity. Products can trend across different categories such as health and wellness, pet supplies, gaming, and home office.

While categories like health and tech gadgets consistently feature high-demand products, specific items within these categories can trend for weeks or months. These shifts are often influenced by cultural events, seasonal trends, holidays, and technological advancements.

Why sell trending products?

Selling trending products is a strategic move that can help your business stay relevant and competitive in e-commerce. These products can offer: 

• Higher sales potential – Trending products are in high demand, leading to increased sales and revenue.
• Increased brand visibility – Selling trending products helps attract attention and draw new customers, significantly boosting your brand’s visibility. Leveraging popular product trends can amplify your reach, particularly on social media platforms.
• Faster sales cycles – High-demand products sell more quickly, reducing the need for long-term inventory storage and improving your cash flow.
• Marketing potential – Trending products tend to be popular on social media and among younger populations—this organic interest can enhance your marketing efforts.

Discovering and selling trending products can position your business ahead of competitors who are slower to adapt. Being among the first to anticipate consumer interest and capitalize on market trends can enhance your brand authority and increase your market share.

Top trending products to sell online in 2025

Here is a list of top trending products for 2025, such as tech gadgets, eco-friendly items, and health products. If you’re looking to sell trending products, consider starting with one or several of these categories.

Tech gadgets and accessories

From phone accessories to smart home devices, tech gadgets are some of the most popular products to sell online. They enhance convenience, play a role in consumers’ daily lives, and complement different electronic products—and there are thousands of them you can consider selling to your customers.

For example, you could stock robot vacuums for busy professionals, activity trackers for fitness enthusiasts, e-readers for bookworms, or adaptive glasses for tech lovers. Customers are always seeking the latest trends in devices and gadgets, with mobile phones being among the most frequently updated tech products. (Datareportal, 2024)

Eco-friendly and sustainable products

Consumers are increasingly concerned about the environment and animal welfare, a shift that is evident in their purchasing choices. In recent years, there has been a notable rise in demand for eco-conscious products, as many consumers strive to adopt more sustainable lifestyles. (Statista, 2024)

For example, shoppers increasingly prefer alternatives like DIY gardening supplies, solar energy devices, vegan pet accessories, personal care products without harmful chemicals, and recycled stationery. To cater to these consumer preferences, you can offer products such as reusable bags, toys made from renewable materials, and eco-friendly utensils.

Health and wellness products

The global health and wellness market size was $1.8 trillion in 2024. (McKinsey&Company, 2024) With more consumers prioritizing healthy lifestyles, there’s always strong demand for products that support weight management, healthy aging, quality sleep, sexual health, and gut health.

In this segment, you can sell trending products like supplements, sleep aids, fitness trackers, exercise equipment, and health monitors. Due to the popularity of this category, e-commerce brands have the opportunity to offer subscription options for high-demand products such as whey protein, healthy snacks, and bath-time essentials.

Home and living products

The home and living category covers a broad range of products that make life easier, more fun, and more comfortable for customers. For instance, culinary enthusiasts are keen on home cooking trends and have an interest in cookware, dining essentials, and kitchen gadgets.

Consider offering trending products such as smart lighting, bedding, decorations, candles, vases, minimalist furniture, pillows, and small appliances. You could also focus on complementary items like garden or office supplies, positioning your store as a one-stop shop for products that make life more comfortable and enjoyable.

How to identify what products are trending now

There’s an advantage to being at the forefront of trends and developments in any category. With a more strategic approach to product research, you can become one of the first brands to start selling a trending product. To discover what products are trending now, try these tactics:

• Use trending product discovery tools – Consider using tools like Exploding Topics, Jungle Scout, and Helium 10 to research trending products. These tools can help you find profitable products to sell before they peak.
• Google Trends – This tool lets you track weekly or monthly search volumes of queries in different countries and cities. You can use this data to identify and measure interest in products you can sell.
• Social media listening – Conversations on platforms like Facebook, Reddit, Instagram, TikTok, Quora, and Pinterest, as well as online marketplaces, can provide valuable insights into products, consumer behavior, and shopping trends. These platforms also offer an opportunity to gather authentic customer perspectives on different products.

You can also browse popular e-commerce sites and marketplaces like Amazon, Etsy, Walmart, eBay, and AliExpress to identify their best-selling products in different categories. This can give you insights into what products to sell on your website or in your store.

Best platforms to sell trending products

Apart from setting up your online store using a website builder, you can join popular e-commerce platforms like Shopify, Amazon, and Etsy to sell trending products. These platforms offer large customer pools and recommendation machines, and you can use these to drive sales.

• Shopify – This platform lets you create an online store to sell trending products. It offers varied features like inventory management, apps, themes, and marketing solutions to help your business thrive online.
• eBay – On eBay, you can create product listings for trending items to sell to millions of customers. The platform is particularly preferred for collectibles, electronics, auto parts, and toys. You can sell new or used products on eBay.
• Amazon – If you’re looking to target multiple trending categories, Amazon might be the perfect platform for you. With access to over 300 million active customers, you can sell a wide range of products, including gaming accessories, home essentials, fashion items, beauty products, travel gear, and tech gadgets.
• Etsy – If you’re a crafter or artisan, Esty is the platform to join and sell trending products in categories like hobbies, art, and home and living. Setting up a shop on Etsy is free and product listings cost as low as 0.20 USD.

These platforms are ideal for their global reach and powerful selling features, making them suitable for building traction as a new business. Incorporating them into your online strategy can unlock new opportunities for growth and success.

How to successfully market trending products

You need a diversified mix of marketing tactics to promote your products, reach your goals, and connect with new audiences. Here are marketing tactics you must include in your strategy:

• Search engine optimization (SEO) – Your website and product pages must be easily discoverable by search engines. This will require optimizing them for SEO using targeted keywords and search terms to improve rankings and attract web traffic, boosting your sales. 
• Social media marketing – Join multiple social media platforms like Facebook, Reddit, Instagram, Pinterest, TikTok, and X to boost your reach and advertise your products to millions of users. Platforms like Facebook, Instagram, and TikTok also allow you to sell products.
• Influencer partnerships – Work with influencers to get brand and product endorsements and target niche audiences. These partnerships can augment your social media efforts, boosting brand credibility, exposure, and awareness in untapped segments.
• Email marketing – Email marketing is highly effective, easily customizable, and low-cost—especially when you use intuitive email hosting solutions. (Forbes, 2024)

These strategies work effectively when used together. When starting, you can leverage paid social media and influencer marketing to scale your business faster and validate your products for initial sales. This is helpful to gain credibility and trust as organic efforts build traction.

SEO strategies for trending e-commerce products

Whether selling through your website or platforms like Amazon and Etsy, using SEO strategies to grow traffic to your product pages or listings is essential. Here are a few tips to help you boost product page views and purchases:

• Conduct keyword research to find search terms that relate to your products, and use these terms to optimize your product pages.
• Publish quality content to educate your customers and audiences about your products. Your content should focus on the features and benefits of the products to show what value they offer customers. Search engines like Google assess content quality to rank your website and product pages.
• Add high-quality product images with descriptive alt text when building out product listings and pages. Some customers search visually, and pictures could offer their first window into your e-commerce store. For instance, a customer can search for “robot vacuum for pet hair” and browse photos to find one they prefer.
• Leverage Google Merchant Center and product feeds to ensure your products appear in Google Shopping results. Optimize your product feed by including accurate titles, detailed descriptions, high-resolution images, and competitive pricing. Regularly update your feed to reflect current stock and promotions, making it easier for customers to discover your products.
• Use descriptive domains to quickly tell consumers what you’re selling, increase brand recognition, and help search engines discover your pages. Depending on your brand and the products you sell, consider using a descriptive top-level domain (TLD) like .buy, .store, .supply, .shop, .boutique, .gifts, .shopping, .luxury, .jewelry, .fashion, or .clothing. To find and claim descriptive domains that align with your brand, use a powerful domain name search tool like Name.com.

Start selling trending products with Name.com

Capitalize on growing demand by selling trending e-commerce products. From tech gadgets to health and wellness items and home essentials, tapping into popular categories is a smart way to boost sales and stay ahead in today’s competitive market.

The first step to seizing these opportunities? Building your online presence. A professional website, branded email, and a memorable domain name are essential tools for success—and Name.com makes it simple and affordable.

Name.com provides everything you need to launch your e-commerce business, including a powerful domain name search tool to find the perfect web address, intuitive website-building solutions, and professional email solutions. We make setting up your online store seamless, so you can focus on selling.

Secure your domain name and build your store with Name.com today—start selling trending products and growing your business now.

 

Sources:

Statista. Global consumer attitudes towards brand purchases as of May 2023, by share of respondents. https://www.statista.com/statistics/1425337/changes-in-purchase-habits-year-to-year/

Datareportal. Digital 2024 July Global Statshot Report. https://datareportal.com/reports/digital-2024-july-global-statshot

Statista. Degree to which consumers’ purchasing behavior and choices shifted towards buying more sustainable products over the past five years worldwide in 2022.

https://www.statista.com/statistics/1377869/global-shift-to-buying-sustainable-products/

McKinsey & Company. The trends defining the $1.8 trillion global wellness market in 2024. https://www.mckinsey.com/industries/consumer-packaged-goods/our-insights/the-trends-defining-the-1-point-8-trillion-dollar-global-wellness-market-in-2024

Forbes. 5 Benefits of Email Marketing in 2024. https://www.forbes.com/advisor/business/software/benefits-email-marketing/