Why .MUSIC Is The Perfect Domain For Artists And The Music Industry

Apart from making your mark in the music industry, building an online fanbase is a must for people looking to turn their passion for music into a career or business. More than 700 million people stream their music online, presenting a huge opportunity for artists, bands, record labels, and businesses to grow their audiences. (Statista, 2024)

The internet allows artists and musicians to diversify their revenue streams, get closer to their fans, and establish a stellar online presence.

And this is beyond social media. It’s about your website—your unique digital identity.

With a professional and secure website, you can tap into the growing demand for online music and connect with digitally savvy fans. And now, there’s a perfect top-level domain (TLD) for your website: .music. This TLD ushers in a new era for the industry, providing a dedicated domain to help musicians make their mark online.

Here is what you need to know about this top-level domain dedicated to the music industry and how it can redefine your online presence.

What is a .music domain?

The .music domain is a new TLD tailored for the global music industry, including (to name just a few):

• Artists
• Bands
• Instrument companies
• Music event organizing brands
• Music educators
• Arts organizations

The .music top-level domain is revolutionizing how the global music community connects, promotes, and protects their work. This domain establishes a dedicated and focused online space for the music industry, giving creators the opportunity to make their online identities (including their URLs) memorable to listeners and customers.

For example, artists, bands, and communities can use a .music domain as a digital extension of their influence and craft to support cultural expression and nurture online audiences. The TLD’s registry ensures that only verified artists and authorized entities can register a .music domain. 

Why a .music domain is important for musicians and the music industry

The music market is projected to reach $19.92 billion in market volume by 2029, with millions of musicians and music entrepreneurs already participating globally. (Statista, 2024) From independent music artists to music publishers and cultural agencies, the .music domain enables seamless collaboration across borders. It offers a unified platform for arts councils, music organization representatives, and the phonographic industry to promote shared interests and initiatives.

In such a crowded space, differentiation—making yourself or your brand stand out—is key to success. While releasing hit after hit is one way to showcase your skills and unique style, taking control of your music and brand identity can significantly boost your visibility and reputation. A professional website gives you the opportunity to achieve that.

With the .music domain, you can take charge of your music universe. Create a web address that truly reflects your craft, adds authenticity to your online identity, and elevates your brand. The .music domain tells a compelling story of what you do, making it easier to connect with audiences online.

Benefits of a .music domain for artists and bands

As an artist, band, or music company, registering a .music domain offers several advantages over traditional TLDs. These include:

• Creating a professional online presence – For years, the music industry has been using traditional TLDs like .com, .net, and .org—options available to everyone in every niche. The .music TLD offers an option dedicated to the music field, delivering a professional presence for creators.
• Increased engagement – With a domain dedicated to your craft, optimizing your website for online engagement becomes easy. You can attract audiences searching online for your work, events, or anything music-related. 
• Authenticity and credibility –  The .music domain is purposely created to serve music industry members. Registering this domain requires verification of your identity. This extra measure adds credibility and authenticity to your digital identity. Plus, when online users see .music in your URL, they’ll immediately know what your brand is all about.

The .music TLD imparts a fresh twist to your online presence, allowing you to work, connect, and interact within a space purposely created for you. Plus, it’s easier to remember: an essential aspect of building a unique online identity.

Build a personal brand with a .music domain name

Social media platforms like Facebook, TikTok, and Instagram are great for promoting your brand, but having a .music domain name (and a high-quality website to match) is also a must for music industry players looking to grow. 

Instead of hoping that your content will reach your audience via an algorithm, you can use a website and .music domain to guide music lovers right to the source. And owning your own content insulates you against dramatic changes within the social media landscape.

You can also use your website to create different engagement opportunities: written content, photos, videos, and merchandise. A well-chosen .music domain also sets the stage for memorable first impressions, enhancing online connections, and brand identity.

How to register a .music domain name

Registering a .music domain extension is straightforward, especially with a service like Name.com—but it also requires completing a verification process to ensure only legitimate members of the music community can register these domains. To register a .music domain at Name.com:

1. Navigate to Name.com/domains/music.
2. Type in your unique name in the search bar and click Search.
3. Check the results to see if the name is available.
4. Once you find an available domain, add it to your cart.
5. Click on the shopping cart and follow the instructions to complete your order.

Verification process for .music domains

After purchasing your domain, you’ll need to verify your connection to the music community through the official .music verification portal: id.music. This step is mandatory to activate your domain and involves submitting documentation that proves your music-related affiliation, such as trademarks, certifications, or memberships in recognized music organizations.

Domains remain on hold until verification is successfully completed. Failure to complete the verification within the specified time frame (usually 90 days) may result in the revocation of your domain without a refund.

Best practices for using your .music domain name

Once you register your .music domain name and set up your website, you can use it to support your online presence in many ways.

• Submit it to search engines – Ensure your new domain is available on search engines like Google, Bing, and Yahoo to improve rankings and discoverability. To submit your .music domain to Google, sign in to Google Search Console, add your domain, and verify ownership via DNS or HTML file upload. This will support your marketing efforts and allow you to use search engine optimization (SEO) techniques to drive visitors to your website.
• Create a professional email – Create a branded email address with your new .music domain to support official communications and add credibility when reaching out to fans, business partners, and peers. Name.com offers professional email solutions using some of the most powerful business email tools on the market.
• Integrate it with social platforms – You can integrate your new domain name with your social media pages, such as Facebook,  TikTok and Spotify, to drive audiences to your websites. You can even pair your domain with powerful link–in–bio platforms designed for business. This allows you to reinforce your online presence and offer your fans other ways to engage you.
• Set up ecommerce functionality – Besides setting up a website using your .music TLD, you can add ecommerce functionality to sell products and services using a website builder like Wix.

Registering your .music domain name opens online opportunities for marketing, branding, and fan engagement. You can also use it as a landing page for your social media, email, and ad campaigns.

Register a unique .music domain name with Name.com

The music industry has seen exponential growth, driven by creative artists and increased access to music technology. As this growth spreads online, artists, bands, and music businesses need to create new ways to stand out. Now, with the .music domain name, that’s possible.

Created specifically for stakeholders in the music industry, the .music domain empowers artists, bands, record labels, and festivals to create unique online identities. With this music domain extension, you can grow your online presence and build credibility within the industry.

Name.com provides best-in-class tools for musicians, brands, and music businesses to build a strong online presence. 

Register your .music domain today and unlock a world of new opportunities for your brand.

 

Sources:

Statista. Number of music streaming subscribers worldwide from the 1st half of 2019 to 3rd quarter 2023.  https://www.statista.com/statistics/669113/number-music-streaming-subscribers/

Statista. Music – Worldwide. https://www.statista.com/outlook/amo/app/music/worldwide

Music Business Worldwide. DotMusic Limited wins rights to .Music domain name extension. https://www.musicbusinessworldwide.com/dotmusic-limited-wins-rights-to-music-domain-name-extension/

Domain Name Wire. .Music top level domain FINALLY launches. https://domainnamewire.com/2023/09/11/music-top-level-domain-finally-launches/

Hypebot. Musicians, Industry Pros: Register a .MUSIC domain FREE here to protect your digital future. https://www.hypebot.com/hypebot/2024/04/musicians-industry-pros-register-a-music-domain-free-here-to-protect-your-digital-future.html

Siteefy. How Many Websites Are There in the World? https://siteefy.com/how-many-websites-are-there/