Top Digital Products To Sell In 2025: A Guide For Beginners

With a market size of over $4 trillion, global e-commerce presents opportunities for anyone to start and run a successful online business.1 For instance, you can launch a simple digital storefront to sell products worldwide, tapping into a pool of over 2.5 billion customers.2

The fun part? You can sell digital products, which are easy to produce, scale, or distribute — without any inventory. These products are beginner-friendly, and this post shares some of the top digital products to sell online.

 

What are digital products?

Digital products are intangible goods like software, ebooks, online courses, apps, and digital art that can be sold online. As a creator, you can deliver them to customers electronically via email or download and sell as many as you want without replenishing your inventory.

 

Why sell digital products?

There are several benefits to selling digital products over physical goods, including:

• Low overhead costs – If you want to sell digital goods, you don’t need to buy physical materials, hold inventory, or pay for shipping.
• High-profit margins – Digital goods have few recurring and overhead costs, allowing you to keep more sales revenue.
• Flexibility – Selling digital goods is flexible and scalable — you can sell items like ebooks, courses, or images globally without the limitations that physical goods have.

 

Selling digital products gives you full control over your income stream, resulting in financial freedom and stability. You don’t have to rely on third parties, such as brands, creator programs, or social platforms, to get paid.

 

Types of Digital Products to Sell in 2025

Now that you understand the benefits of selling digital products, targeting the right product types and categories is essential to boosting sales. Here are the top digital products to sell in 2025:

Software and Apps 

Software and apps play a vital role in various areas such as project management, service delivery, social interactions, entertainment, and accounting. With their increasing use, app revenues will likely hit $781.70 billion by 2029.3

You can create a productivity, video game, or photo editing app that customers can download or access via cloud-based platforms. They can pay subscription fees or one-time payments to use the software or app, creating a revenue stream for you.

eBooks and digital guides

The ebook market will likely hit $15.33 billion in revenues and 1.1 billion readers by 2027.4 This spotlights a budding niche creators can utilize to grow their online income streams and build an online audience.

Create and sell ebooks and digital guides in subjects like romance, cooking, travel, fiction, and self-help to share insightful and engaging literature with millions of readers. Customers can download and read them on their smartphones, tablets, and computers for a fee.

Digital art and graphics

You can profit from selling complete pieces if you’re a talented digital art and graphics designer. Some trending products to sell include logos, typefaces, textures, icons, fonts, cartoons, picture books, comics, and anime. Be sure to license your work so businesses can also pay to use it.

These niches have huge potential, with the graphic design market size standing at over $50 billion.5 The popularity of digital art has also been growing among art collectors and mainstream audiences, fueled by technologies like artificial intelligence (AI).

 

How to start selling digital products

Setting up an online store to sell digital products may seem daunting, but with the right approach, you can create a professional presence that attracts customers and drives sales. Here’s a step-by-step guide to get started:

1. Choose a domain name – Your domain name is your digital address and should reflect your brand or the type of products you offer. Selecting a memorable and relevant domain name helps establish your online identity and makes it easier for customers to find you.
2. Set up your online platform – Whether you choose an all-in-one e-commerce platform, a website builder like Wix, or a custom website, ensure your platform supports digital product sales. Look for features like secure payment processing, customizable templates, and tools for managing orders and customer communication.
3. Create a professional website – Your website is the cornerstone of your online business. It should clearly showcase your products, provide detailed descriptions, and make it easy for customers to purchase your products. Prioritize user-friendly navigation and mobile responsiveness to enhance the shopping experience.
4. Market your digital products – Promote your products through various channels like social media, email marketing, and content creation. Build an audience by offering value through blog posts, tutorials, or free resources that align with your niche.
5. Engage with your customers – Establish trust and build loyalty by interacting with your customers. Provide excellent customer support, gather feedback, and consider offering personalized recommendations or exclusive deals for repeat buyers.

By following these steps, you can launch and grow an online store that reflects your brand’s unique identity while providing a seamless shopping experience for your customers.

 

Best practices for selling digital goods

Creating high-quality digital products is only half the job — ensuring successful sales requires a strategic approach. Here are some best practices for attracting sales:

• Pricing – Depending on your product, opt for fixed, tiered, or subscription-based pricing. For instance, digital art and ebooks can have fixed prices, while apps can use tiered pricing or subscriptions. Consider overhead costs, competition, and customer value when setting your pricing.
• Online presence – Apart from building a website, create profiles on social media and e-commerce platforms to ensure product discoverability. Platforms like TikTok, Etsy, and Instagram are ideal for digital art, while Amazon and Apple Books are perfect for ebooks.
• Discounts and deals – Take advantage of promotional strategies like limited-time offers, product bundles, loyalty programs, and affiliate partnerships to drive sales. Experiment with different strategies to create a mix that works best for your niche and product.
• Marketing and promotion – The internet offers a host of ways to market and promote your digital products, including search engine optimization (SEO), email marketing, content marketing, and social media. You can also consider digital advertising for your products.

 

Selling digital goods online offers access to different tools and platforms for boosting your sales. Use your website to build a stellar presence by connecting it to social profiles, sharing engaging content, and optimizing it for SEO. This allows you to attract web traffic, boosting your sales.

 

Start selling digital products with Name.com

Selling digital products offers huge growth potential and can be a rewarding venture. Begin by choosing your niche, creating high-quality digital products, and marketing them to your audience. With no need to hold inventory and lower overhead costs, it’s an accessible option for creators and beginners looking to explore e-commerce.

All you need to get started is a professional website, and Name.com can help with that.

With Name.com, you get access to the best-in-class tools for setting up your online business. Use our domain search tool to register your web address and build a professional website using the Wix website builder. You can also communicate professionalism with Titan and Google Workspace email solutions.

Start your domain registration today and set up a winning website for your digital products.

 

Sources:

1. Statista. eCommerce – Worldwide. https://www.statista.com/outlook/emo/ecommerce/worldwide
2. eMarketer. Global Ecommerce Forecast & Growth Projections. https://www.emarketer.com/content/global-ecommerce-forecast-2022
3. Statista. App – Worldwide. https://www.statista.com/outlook/amo/app/worldwide
4. Statista. eBooks – Worldwide. https://www.statista.com/outlook/dmo/digital-media/epublishing/ebooks/worldwide
5. IBISWorld. Global Graphic Designers – Market Research Report (2014-2029). https://www.ibisworld.com/global/market-research-reports/global-graphic-designers-industry/